Waffle Jack

Branding @ Six Degrees L.A.

Six Degrees L.A. is a branding agency that specilises in the restaurant and entertainment industry. One of the projects I worked was the rebranding of ‘WaffleJack’, a dessert restaurant serving Belgian Leige waffles. The client wanted to evolve the brand, to attract more customers, and create more social media engagement, as It was about to become a franchise, with stalls opening in shopping centres across America.

Working with the Creative Director, we developed a new brand story that centred around a unique character called ‘Lars'. I then created the illustrations showing Lars in his waffle world, conjuring up flavour combinations and even playing with his pet dog.