Southwark Council briefed us to create a campaign that would recruit senior level Directors, but also highlight the large scale regeneration project in Elephant & Castle. Currently the area is undergoing a £3 billion regeneration: 5,000 homes, 450,000 square feet of retail space, integrated transport hub and five green spaces.
After conceptualising, we created the ‘spirit of southwark’ campaign, in which we used unique stories that highlight this entrepreneurial spirit and exciting culture. Working on location with photographer Michelle Wood, to capture the right locations for each story. We shot newly built council houses, historical buildings, and unusual architecture. The campaign ran across print, radio, and online.