Shape a Better World
Arup are an independent firm of designers, planners, engineers, consultants and technical specialists offering a broad range of professional services. We were briefed to create a campaign to recruit suitable graduates, whilst showing that through their work, they make a positive difference in the world.
After conceptualising, we created the ‘shape a better world’ campaign. Creating a series of infinite shapes that use different elements from different projects to demonstrate the vast range of projects they could be working on. The buildings they’ve designed and built, the texture from a railway track they’ve engineered, the wind turbines from an energy conservation project... The possibilities are endless, just like the structure of an infinite shape.
I used multiple images and created detailed scamps in order to brief CGI studio Radoxist to create the infinite structures, which show the landscape change from texture to texture and construction to construction.