Off Road

Branding

Branding project for a youth-led platform called 'Off Road'.

Off Road is all about the learning (about yourself and the world) that happens when you get out of your comfort zone in a culture that's not your own.  Consiting of both online content housed on a youtube channel, and also attendable events such as workshops and debates. At the heart of Off Road is this idea of cultural exchange between two different people or groups of people. Whether electric, funny, controversial or heartwarming, it will always leave the participants feeling a little better than they did before they started. 

Focusing on the idea of zones and connecting different spaces and people, I created a logo and variety of assets that feel aspirational and unusual. Using the same fonts as our parent brand, and ensuring the logos work as part of a family.