Creative concept & identity

Newbuild is a creative concept for 'London’s new campus for creative collisions.’ A multi-functional, community driven cultural destination for creative people, artists and start-ups. A dedicated team supports a thriving community focused on co-working and the big ideas that will shape the future. Sponsored by partners across creative sectors. Three parts creative community, one part talent accelerator.

The branding focuses on the idea of building, inspired by geometry and architecture, the logo itself constantly changes orientation. The logo shape is the net of a pyramid structure, showing that ‘newbuild’ is where things start, ideas develop, and bonds are formed.