Musical.ly

Art Direction

Design lead on a through the line campaign for musical.ly, a short video social app. Working for Livity, we created Musical.ly's first ever UK creative camapign called #NowYouSeeMe. The campaign celebrated the individuality of Musical.ly's users, and offered lucky users the chance to be featured across London and in the campaign, showcasing skills accross sports, comedy and music.

I created the Art Direction for the campaign, which carried across a variety of assets such as escalator panels, in-app screens, and social ads across Instagram and Facebook.