Branding & Web Design
I created the new visual identity for Livity, a youth-led creative network. Designing their new website, desktop and mobile, along with their social media presence, and all their new printed materials. Inspired by editorial design, I created something that was noisy and playful, with bursts of bright colours, but with lots of white space and pastel colours it remains clean and simple in parts. Capturing the creative energy and ever-changing style, particularly in the new logo is designed so the content in the ‘window’ will always change.
I focused the homepage design around the new logo. On mobile the logo ‘window’ animates in and out, each time revealing a new image. Whereas on desktop the logo ‘window’ widens on scroll to reveal the image, which changes on refresh of the page.
I also explored the brands evolution, into feeling more like a lifestyle brand than an advertising agency. The rebranding project was also featured on Creative Boom about how the new designs were ’inspired by editorial platforms and youthful energy.’