Just as Mega Beneath

Transport For London

 

The brief from TFL was to create a campaign which both promotes the continuous capital programme, but also to recruit Commercial Managers to help manage the delivery of the large scale projects and programmes to come.

We conceptualised as a team to create a campaign that would show just how impressive London is, above and below the ground. My role as Art Director included visualising our idea in scamp format, taking numerous screen-shots from google earth to find the best angle. The chosen angle had to show both famous Landmarks above ground, and the massive infrastructure underground. I briefed CGI studio Radoxist to create this detailed, complex visual of the city of London being peeled up to reveal the network of tube lines below. Showing how it really is ‘just as Mega beneath’.