Honest Ground

Branding Project

I was approached by Honest Ground; a non-profit craft coffee pop-up. They are dedicated to delivering safety, stability and equal opportunity to vulnerable young people. The owner, Chloe wanted me to help create their brand and visual identity, making them stand out against the other craft coffee companies around.

So, I created something unique but also fun, and that would make their company look and feel modern and cool. I illustrated a hand making a peace sign for the logo, and used two hand lettering style for the type. The brand colours are mainly a charcoal-black with white and the occasional pop of green and orange colours.​​​​​​