Digify is a paid training programme, partnering with brands to address the lack of diversity in the digital and creative industry. Digify is about finding the missing ingredient in a brand's or industry's talent pool - and then bringing that missing piece into play.
The new identity is driven by the desire to 'make the missing piece visible and valuable'. Deliberately giving it an elegant yet youthful design, so it feels aspirational to clients and candidates alike. It also has an editorial quality to help it naturally evolve to become a content platform on the subject of talent, alongside the actual opportunities it creates for young people.